Efficient Golf
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ROLE
Freelance UX/UI + graphic designer and website builder for Efficient Golf website
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CUSTOMER OUTCOME
A site where golf players of all levels can sign up for golf tutorials, live coaching, swing analysis and more with Matt Tiplady - founder of Efficient Golf
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IMPACT
Designed, built and launched 0-1 website in less than 3 months; tracked conversion, customer reach, and more to iteratively improve website
Case study
Explore flexible online golf lesson packages designed for all skill levels
Unlock exclusive benefits by registering interest in the package that best suits
Learning through data & iteration
Matt Tiplady, the founder of Efficient Golf is based in Melbourne, Australia; however 3 months after launch, we found that the majority of online golf lesson enquiries were from the United States via mobile devices
3 months after launching; based on web traffic demographics - pricing plans were updated from AUD to USD
Responding to customer behaviour, we strategically adjusted pricing to align more closely with what the majority of potential customers were expecting or willing to pay; doubling the average conversion rate of enquiries in the following month